66 North Iceland
UNSEEN STORY
content
Instead of relying on models, I sought out and collaborated with local fishermen in Iceland who authentically used 66 North's gear. Through this approach, we were able to capture genuine and compelling visuals that showcased the brand's products in a realistic setting.
Why Iceland?
That's what I focused on.
WHAT WAS UNSEEN
I collaborated closely with 66 North's global marketing team to develop a creative strategy for effectively communicating the brand's values and ethos through content. By gaining a thorough understanding of the brand's story and mission, we were able to create content that captured the heart and soul of the brand.
