66 North Iceland

66 North commissioned me to reconnect their brand to its rugged origins outfitting Icelandic fishermen in some of the world's harshest seas. Working solo, I developed a creative strategy that spotlighted the brand’s authenticity and values. I traveled to Iceland to capture real fishermen in action, showcasing 66 North gear in its true environment. With powerful visuals and crafted copy, the content was distributed across digital and print, including Icelandair, amplifying brand loyalty and broadening their reach with a campaign that truly resonated.