Airbnb
Brand Strategy
I collaborated with Airbnb's agency of record to develop a comprehensive campaign strategy that would effectively promote the perks of traveling with Airbnb and the associated benefits of earning valuable Visa travel points. Throughout the campaign, we highlighted the unique experiences and benefits of booking accommodations through Airbnb, leveraging the power of Visa's rewards program to incentivize customers to choose our platform over competitors. Through a combination of creative messaging, compelling visuals, and strategic distribution, we were able to effectively communicate the value proposition of Airbnb to a broad audience, driving engagement and building brand loyalty among travelers.
Creative Production
To bring this vision to life, I led the creative production of a series of visual assets, including photos and videos, that captured the essence of the Provence lifestyle. These assets were used in a multi-channel marketing campaign that targeted potential travelers and showcased the unique experiences available through our partner's brand.
Brand Marketing
I created brand copy to accompany the visual assets for the campaign and distributed them across all of Airbnb's owned brand channels. The campaign positioned Airbnb as a premier travel partner with added benefits when paired with Visa.
A TRIP THROUGH PROVENCE
