Guatemala Tourism
Brand Strategy
I collaborated with The New York Times and the Guatemala Tourism Board to develop a visual campaign showcasing the beauty and diversity of the region.
Creative Production
I collaborated with partner hotels and local brands to produce a diverse range of assets that could be utilized across various marketing channels, including email, social media, and paid advertising.
Brand Marketing
The resulting assets were paired with campaign copy that I developed, which effectively marketed to their target demographic and shared across all owned channels.
This campaign played a crucial role in positioning Guatemala as a premier travel destination in Latin America and worldwide. The visual assets and campaign messaging were highly effective in capturing the attention of potential travelers and inspiring them to visit this stunning country.
