Jameson Irish Whiskey
UNSEEN STORY
strategy
content
For far too long, Jameson has been synonymous with bottom-shelf well drinks, party shots, and headaches. It was my job to help shift their brand's narrative. With the introduction of the new Black Barrel, we aimed to redefine perceptions. This exquisite whiskey is meant to be savored neat or elevated to a top-shelf cocktail, signaling a new era of sophistication and taste.
An Elevated Spirit
That's what I unveiled.
WHAT WAS UNSEEN
In partnership with Google Home, I took Jameson's new Black Barrel spirit and crafted a series of top-shelf cocktails using elegant ingredients.
WHAT WAS UNEARTHED
