Behind the Bags of
Parker Clay

UNSEEN STORY

BrandING

strategy

content

Parker Clay is proof that for-profit businesses can create both beautiful products and generational change.

WHY WE LOVE THEM

On the outside, Parker Clay produces some of the most beautiful leather goods on the market. Backed with a lifetime guarantee and made from full-grain Ethiopian Leather, each one of their products is a truly beautiful work of art, made to last forever. But who makes them? What is their story? What sort of change are their products creating?

Let's go beyond the bag.

That's what I unveiled.

WHAT WAS UNSEEN

I helped Parker Clay launch new initiatives to pivot at the start of the 2020 Global Pandemic. No jobs were lost.

I showed the story behind the bags.

We developed content that formed a bridge between their team in Ethiopia and their buyers.

I created more relatable content for Parker Clays key demographic of buyers for use on Paid Ads, Website, Email Marketing & Social Media Platforms.

I brought clarity to the impact Parker Clay has created because of their customers.

I found the right brand message that positioned Parker Clay in new markets.

WHAT WAS UNEARTHED

WHAT WAS UNEARTHED

The Growth Created

IMPACT

Parker Clay achieved a 6x growth in net revenue within 2 years, with their corporate channel now accounting for over 10% of their total business. They have also created 1.5M+ hours of sustainable employment in Ethiopia.

AS SEEN IN

"If you are looking to bring your brand to life in ways you might be struggling to articulate then you have found a great partner. As a founder who has worked hard to build the foundation of a brand but looking to unlock the full potential of your brand then working with someone like Hunter Lawrence will help you think in new and creative ways to help people see just what you have built."

IAN, PARKER CLAY

VIEW CASE STUDIES